Sportsmarketingguy's Blog

Is it just noise or does it connect and move the needle

Posts Tagged ‘Sports Business Journal’

Athletes and Twitter

Posted by sportsmarketingguy on May 18, 2009

There are quite a few pro athletes using Twitter as a means of communicating with fans. But in what is believed to be a first, a sponsor requested an athlete, in this case Danica Patrick, join Twitter in a co-branded social marketing play. This is something I expect will happen on Twitter more often. Twitter actively engages a wide, defined audience in a way that may be more effective than trying to “push” consumers to an athlete’s website. It will be interesting to see how Danica balances the corporate spokesperson role with her role as an athlete with a fan base.


Eric Fisher from the Sports Business Journal broke the story:

IRL driver Danica Patrick has launched a Twitter feed at the behest of watch sponsor Tissot, located @DanicaPatrick. She is believed to be the first major athlete to join Twitter in conjunction with a corporate entity, and Tissot will receive extensive exposure on her feed, including visual branding on her Twitter Web page. The effort was constructed in part by Charlotte-based Sports Media Challenge, and advisors said extensive care is being taken to structure the alliance as more of a natural product placement as opposed to an overt banner-type display. Patrick is due to discuss the Twitter effort at media appearances slated for today in N.Y. (Eric Fisher, SportsBusiness Journal).


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NFLPA Elects DeMaurice Smith As New Executive Director

Posted by sportsmarketingguy on March 15, 2009

Update 3/16/09: Sports Illustrated’s Don Banks provides some great insight into how the NFLPA came to their decision of unanimously electing DeMaurice Smith, an outsider to become the new executive director of the  NFLPA.  A strong vision and detailed strategy on how Smith will approach the CBA discussions with the NFL and the belief that applying congressional pressure that threatens the NFL’s tax exempt status to ensure the league operates in good faith is just one of the strategies that put him over the top.  That strategy makes it clear that Smith is ready to play hardball in the CBA negotiations with NFL Commissioner Roger Goodell and could be a sign that a lock-out could realistically happen in 2011.  It is going to be a very tough negotiation with the two sides looking like they will want to hold their ground and demonstrate their power as new leadership.

Breaking from Hawaii: The NFLPA has elected Washington DC attorney, DeMaurice Smith as their new executive director.  Smith, an NFL outsider was considered a dark horse candidate behind former NFLPA Presidents Trace Armstrong and Troy Vincent.

Smith created a detailed business plan on how he would run the NFLPA that was more than a 100 pages long and highlighted the key issues facing the NFLPA and shared it with the NFLPA Executive Committee during his interview process, his initiative propelled him into becoming a finalist for executive director and the most powerful union in sports.

While he has no labor or employment background, Liz Mullen and Daniel Kaplan of the Sports Business Journal point out that his experience is similiar to NBA Players Association Executive Director Billy Hunter and the NHL Players Association Paul Kelly. Smith was an assistant U.S. attorney and has political connections to the Obama administration and U.S. attorney general Eric Holder.  Hunter had been a U.S. attorney and Kelly was an assistant U.S. attorney.

The NFLPA’s decision to go with Smith will allow the organization to move forward with a united front and put behind the controversies that came up during the selection process.  Smith’s election and position as an outsider with no sports industry experience symbolizes a major change for an organization that had been run by NFL Hall of Fame player, Gene Upshaw for the last 25 years and indicates that the players were able to break from what was thought to be a comfort-level of having a former player serve as the union boss factor into the decision.  Smith’s election also signifies that the NFLPA was looking for someone to serve as a competent CEO that also understood the importance of understanding the political landscape and ensuring that the NFLPA had a presence.

Smith’s first order of business will be to introduce himself to the players he will represent as the union faces negotiations for a new collective bargaining agreement with the NFL.  Given the timing and the need to move quickly, I would:

  • Put Smith through a media training boot camp
  • Take a proactive effort to introduce him to current NFL and retired players by holding a series of conference calls
  • Conducting select sit-down interviews over the next week with ESPN, SI’s Peter King, The Wall Street Journal, USA Today, The New York Times, Sports Business Journal and the NFL Network (all media outlets players are sure to be paying attention to)

More will be written over the next few days that will introduce Smith to the sports business world.

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NFLPA Executive Director Needs To Pave Path For Future

Posted by sportsmarketingguy on March 13, 2009

One of the year’s most significant events in sports business will unfold this weekend when the NFL Player’s Association hosts their own Final Four and elects their next Executive Director.  The outcome will have a major impact on the NFL and relations between the league and its players that could forever alter America’s greatest sport.

In a search process that has been marred by controversy that seems to have weakened the NFLPA and questions the stability of the organization, the new NFLPA executive director will need to tackle several key issues to restore confidence and set the tone for his leadership.  It’s why I think the new NFLPA executive director will need to have some level of experience within the business of football, which would eliminate the outside candidate DeMaurice Smith.

What’s At Stake:

  • Leading the NFLPA through negotiations on a new collective bargaining agreement and avoiding a potential lockout that could undermine the popularity of the sport
  • Restablishing trust with today’s active players and assuring them that the Union understands their needs and remains committed to them, an issue that was questioned by a faction of players
  • Repairing a relationship with retired players that had been on a vicious downward spiral in the last two years of Upshaw’s leadership  and resolving their issues, specifically related to lack of appropriate health insurance and failure to properly market retired players
  • Proactively identifying and capitalizing on opportunities to generate additional revenue for current and retired players through licensing, marketing and interactive.

The Final Four

The four finalists are all men with different backgrounds, experiences, strengths and paths that have led them to the final stage in the selection process.  In following the search and learning about each candidate, it appears they all have strengths that would help them lead and serve as the next executive director of the NFLPA – but which one is the best candidate?

All candidates will be able to make their case to the 32 NFL Player Representatives (one for each team) beginning on Saturday prior to a vote being held on Sunday or Monday.  The executive director will be determined by a simple majority of the 32 player representatives.  Sports Business Journal’s Liz Mullen and Daniel Kaplan do a great job in this week’s issue highlighting the candidates and process. Here is a quick synopsis:

Troy Vincent, 38 – An NFL player for 15 years that served as Union President for four years.  A successful entrepreneur, that was considered the favorite and viewed as the potential successor to Gene Upshaw until a falling out with Upshaw last March.

Trace Armstrong, 43 – An NFL player for 15 years that served as Union President for eight years. He and Upshaw shared the same agent, Tom Condon, and Armstrong and Condon both work together at CAA Sports.  Considered as the guy who is least likely to make significant changes and maintain the status quo.

David Cornwell, 48 – A former NFL counsel, agent and player lawyer that represented players on a range of issues from drug suspensions to agent disputes.  Cornwell was originally removed from consideration, but was invited back in after securing three recommendations from player representatives to be reconsidered in the process.

DeMaurice Smith, 45 – Has no sports industry experience is a former assistant United States attorney and a partner in a D.C. law firm Patton Boggs, he also worked with new U.S. attorney general, Eric Holder. He is considered a dark-horse candidate with strong political ties.

A Tarnished Process

The election marks the first time in the player union’s history that it will have a contested election and the process to find a new leader since Gene Upshaw’s unexpected passing from pancreatic cancer in August has devolved into a bad Boardroom segment on The Apprentice that has been played out in the media and sullied the reputation of Troy Vincent, a deeply religious man, winner of the Walter Payton Man of the Year Award, whose character had never been questioned.  The other candidates all managed to avoid any media scrutiny or questioning related to their experience and business interests.

It begs the question, why?  Why was Troy Vincent singled out?

Was it just because he has long been the frontrunner or is something deeper at play?  The accusations and questions have been relentless, ranging from an alleged attempt to stage a coup and overthrow Upshaw, questionable business dealings that could result in future lawsuits, leaking confidential NFLPA information related to player agents, to allegedly instigating a Congressional inquiry into the selection process. Mike Florio of did a phenemonal job in following the allegations related to the Congressional inquiry to determine that the U.S. Rep. Jim Moran (D – VA) leaked the information out of concern that his daughter who has a high paying position as the union’s Director of Human Resources could lose her job if Vincent was elected it also questions, who up until the final stages had been running the day-to-day process for a new leader and how involved were staff members in the process compared to the NFL Executive Committee and player reps.

A number of accounts makes it clear that if Troy Vincent is elected that top union officials at the NFLPA would resign or be forced out and that scenario is less likely if Trace Armstrong is elected.

Last week in an interview with Don Banks of, Terri Upshaw, the widow of Gene Upshaw said she was not endorsing any one candidate, but made it clear she thought that Troy Vincent was not the right candidate to lead the NFLPA and came across as a Trace Armstrong supporter.

The selection process has become so contentious that according to SBJ’s Mullen and Kaplan, Vincent is requesting that the vote for executive director be taken as an open roll call because he does not trust some of the NFLPA staff. On Friday, the NFLPA Executive Committee is expected to meet and decide whether or not they will hold an open roll call vote to determine the next executive director.

While it is not the ideal way to conduct a vote, given the circumstances surrounding the final stages of the search process, it seems to make the most sense to ensure the overall integrity and transparency of the vote leaving no question that the new NFLPA executive director emerges with full support of all members.

I don’t know who the best candidate will be to lead the NFLPA. Armstrong, Vincent and Cornwell all have solid NFL experience that would be assets and would help them as executive director’s and set the path for a new way at the NFLPA.  Smith is an outsider that has no sports business experience, but has similar experience having served as an assistant U.S. attorney similar to the NBA Players Association Executive Director Billy Hunter and NHL Players Association Executive Director Paul Kelly.

I do know that whatever happens this weekend in Maui, the NFLPA needs to end the finger-pointing, stop negatively questioning the finalists credentials and avoid leaks to the media coming out of the election on how the process unfolded if they want to maintain any sense of credibility with the NFL, owners and sponsors.


On Thursday night, the Associated Press seemed to clear Troy Vincent of all of the most serious allegations against him.  The AP also reported that all of Vincent’s companies were in good standing and reviewed an email from Upshaw to Vincent that outlines some sort of succession plan with Vincent as his successor.

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